EU Archives - Medialoop

Google claims news is worthless to its ad business after test involving 1% of search results in eight EU markets

March 28, 2025

Google has reported the results of an experiment it ran which removed news from search results for 1% of users for 2.5 months in eight* markets in Europe — claiming the results show that news is essentially worthless to Google’s ad business.

Google claims news is worthless to its ad business after test involving 1% of search results in eight EU markets Read More »

First Digital Markets Act sanctions target Meta personalised ads and Apple’s App Store

Google claims news is worthless to its ad business after test involving 1% of search results in eight EU markets

Our Media Agency Partners