Marketing campaign issues multiply: Here’s what the numbers say
Among senior marketing decision makers, 87% reported experiencing issues related to campaign performance.
Marketing campaign issues multiply: Here’s what the numbers say Read More »
Performance ad deals rising: Costs, targeting issues continue
While many tout the strong prospects of “performance TV” ad deals, many issues remain — including high costs, difficulty in targeting audiences, and the risk of fraudulent results, according to media executives.
Performance ad deals rising: Costs, targeting issues continue Read More »
