The 5 creator marketing metrics that matter most in 2025—here’s what to know
Over half (53%) of U.S. marketers say measuring ROI is the biggest challenge in influencer marketing, according to Linqia’s Oct 2024 report.
measuring
A first for Switzerland: Measuring de-duplicated reach for online video and TV campaigns
Migros and Kantar Media successfully tested a method to standardize and combine online video and TV campaign reach, aiming to turn it into a market-wide solution.