Three steps to being more creative with retail media
Retail media networks may need to look beyond the short-term gratification of paid search and take a more systematic approach to creativity to unlock long-term growth.
networks
WARC Rankings 2025: Media 100 revealed
PHD Costa Rica for Nosotras Women Connecting was the most awarded campaign for media in 2024, while Mediaplus Munich topped the agency rankings, Mindshare Worldwide and Serviceplan were the top networks, WPP led the holdcos, and Dove and Unilever were the leading brand and advertiser in the WARC Media 100 – here’s what you need to know.
Paramount, Nielsen sign multiyear measurement and analytics deal
The agreement covers measurement for all national and local broadcast, all cable networks, and streaming on Paramount+ and Pluto TV.