Nielsen modernization efforts lift radio impressions, GRPs
Radio ads in Portable People Meter (PPM) markets saw a 15% rise in adult 25–54 impressions in Q1 2025, according to Nielsen.
Nielsen
Nielsen announces new report breaking out ad-supported TV insights
Ad-supported television made up 72% of all TV viewing in the first quarter of 2025, according to Nielsen’s newly announced Ad-Supported Gauge
Ad Buyers Welcome Nielsen’s New Three Minute Rule
“It’s a step in the right direction. It helps to show that there are innovations, and advancements happening in the space,†said Naomi Smolevitz, a director at the giant media agency OMD.
Advertisers react to Nielsen’s radio measurement changes
A major topic of discussion was Nielsen’s shift from a five-minute to a three-minute listening qualifier, a methodological update that aims to more accurately reflect how people consume radio.
Nielsen to end panel-only ratings that have measured TV for decades
The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with data from smart TV makers and other digital sources.