Trade Desk’s big bet on AI in advertising hits rollout snags
CEO Green said that the underwhelming performance was the result of a number of small hiccups, including “people mistakes†the executive was unwilling to discuss publicly.
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AI overviews hit publisher traffic hard, study finds
Research suggests that they are a big problem for publishers reliant on traffic from search engines, as that click-through from search results – whether paid or organic – drop sharply.