Best-selling car brands in South Africa
May saw a surge in new car sales in South Africa, with 45,308 units sold—22% more than May 2024’s figures.
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Threat to Checkers and Pick n Pay in South Africa
Takealot and Amazon.co.za are seeing substantial growth in sales of general household products typically sold by traditional grocery retailers.
Marketers vastly understate the sales effect of creative and significantly overestimate the impact of targeting
For the past six years, Cumulus Media | Westwood One has commissioned Advertiser Perceptions annually to survey brands and agencies on five key drivers of ad effectiveness – How would you rank them?
South African retail trade sales show 3.9% growth
South African retail sales rose 3.9% year on year in February, according to data published by Stats SA.
The smartphone detox: why young people are choosing dumb phones
Gen Z and millennials are ‘digitally detoxing’ more and more, using electronic devices less frequently or not at all as ‘dumb phone’ sales jump and nostalgia for a pre-smartphone world grows – but what’s behind this shift?
South Africa doubled its New Energy Vehicle sales in 2024
According to the industry representative body, collective NEV sales (not including mild hybrids) from the 21 brands active in this space last year increased 100.6% year on year to 15,611 units. That means NEVs comprised 3.0% of Mzansi’s total new-vehicle market for 2024 (515 853 units), up from 1.47% in 2023.
SA’s retail sales rise 3.1% year on year in December
South African retail sales rose 3.1% year on year in December after rising by a revised 7.6% in November, according to the latest figures from Statistics South Africa.
Kaya 959 Appoints United Stations as Sales Partner
Kaya 959’s Managing Director, Colleen Louw, says, “As we enter this exciting new chapter, we look forward to working with United Stations to further grow the Kaya 959 brand.
Inside the ROAS trap
Return On Advertising Spend rules the retail media world, but the big question is whether many of the sales attributed to that advertising activity would have happened anyway.
The social media funnel explained [infographic]
The team from Giraffe Social Media have put together an overview of the key stages of social media engagement that you need to keep in mind to maximize conversions and sales performance.