Are people clicking links in ChatGPT search? Brands Say yesse
Brands report anecdotal evidence that users are clicking links in ChatGPT and Google Gemini search results, driving traffic and sales.
sales
Advertisers can now see if Amazon’s streaming ads drive sales at Walmart and Target
Brands have long been able to track if their Amazon streaming TV ads lead to sales on the ecommerce giant. Now, they can see if those campaigns drive sales at other retailers, too.
How search can signal sales
Onsite search data can predict FMCG sales at a brand and category level, according to new research.
Viu appoints Mediamark as sales partner
The multi-channel integrated sales house will drive sales across Viu’s AVOD offering, providing advertisers with expanded opportunities for impactful storytelling.
SABC advertising sales partners with Brandsphere Media
The South African Broadcasting Corporation (SABC) has partnered with Brandsphere Media with a focus on creating solutions for advertisers on the video entertainment business.