second Archives - Medialoop

Effie names Omnicom Most Effective Holdco for second year in a row

June 9, 2025

Omnicom has been named the Most Effective Holding Group for the second year in a row by the 2024 Effie Index, which also ranked ABInBev as top marketer and McDonald’s as most effective brand.

Effie names Omnicom Most Effective Holdco for second year in a row Read More »

60-second dramas surge as format expands internationally

February 14, 2025

The 60- to 90-second episode soap opera has exploded on Chinese social media, with revenues in the mini-drama industry now outstripping the country’s cinema industry.

60-second dramas surge as format expands internationally Read More »

MediaLoop is a curated media industry news and information platform that keeps media professionals informed, engaged and empowered.

Subscribe to Newsletter
Contact Us

Effie names Omnicom Most Effective Holdco for second year in a row

60-second dramas surge as format expands internationally

Our Media Agency Partners