Want to break through the noise? Don’t shout louder – speak smarter
Don’t try to shout louder. Instead, speak smarter. Here are some important approaches you should take.
smarter
Closing The CTV Outcome Data Gap: Unlocking Smarter Optimization Strategies
The connected TV (CTV) advertising industry has made great strides in targeting, automation and measurement, but it still lags behind social platforms in one critical area: optimizing campaigns based on outcome data.
Alexa+ gets agentic, smarter and more conversational
Technology was added that enables the LLMs to string together multiple API calls, so Alexa+ can do things like book a reservation but also send a text message to contact to let them know about the dinner plans.