Google’s R2.5-billion South African cloud investment
“This infrastructure investment marks a giant step forward in business and technology transformation, not only for South Africa, but the continent,†the search giant said.
“This infrastructure investment marks a giant step forward in business and technology transformation, not only for South Africa, but the continent,†the search giant said.
The fact that it’s now possible to monetise valuable first-party audience data – collected directly from customer interactions online and offline – is transforming the entire field of advertising.
Non-profit organisation Public Interest SA is urging the South African government not to bend its transformation policies to accommodate the launch of Elon Musk’s Starlink low-Earth orbit (LEO) satellite connectivity solution in the country.
As South Africa stands at the crossroads of digital transformation, the marketing landscape is undergoing a seismic shift. Here are the key trends that are set to shape the industry in 2025