Seeing through the smoke and Mirrors: Transparency in the artificial intelligence age
Transparency is now key to credibility in advertising—but is it genuine accountability or just talk?
transparency
Decoding Curated Deals: How Standardized Reporting Can Bring Transparency
Curation is the latest buzzword in programmatic advertising, but the concept is far from new. We’ve seen SSPs package publisher inventory in various ways for years now. But the slew of third parties coming in to do on-platform curation is changing the dynamics in our space.
Quality, transparency and trust will define the future of ad tech
It’s time for a new approach to ad tech, one that redefines how we measure success by balancing scale with quality, prioritizing transparency and building trust across the ecosystem.