Time spent with media reaches ‘saturation,’ declines first time since great recession
Consumer time spent with media is rising, but time spent with ad-supported media is shrinking, according to PQ Media’s 2025 Global Consumer Media Usage Forecast.
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Global, Social media monthly usage comparison
If TikTok avoids a ban in the US, global advertising spend on the platform should reach $32 billion, a 24.5% year-on-year increase. With a faster rate of growth than either Facebook (9.3%) or Instagram (19.0%), this growth would see it take 11% share of total social spend worldwide.