Influencer marketing surges: Here’s what the numbers say
In 2025, 59% of marketers plan to partner with more influencers compared to 2024.
Influencer marketing surges: Here’s what the numbers say Read More »
xAI acquires X in a deal that secures the app’s immediate future
Okay, anybody who’s been closely watching the slow-speed financial crash of Twitter/X probably knew that Elon Musk was eventually going to find a way to funnel money from his xAI startup into the troubled app.
xAI acquires X in a deal that secures the app’s immediate future Read More »
Verification providers missed easy-to-spot bots, says Adalytics. What went wrong?
Friday’s Adalytics report about ads being served en masse to known bots leaves plenty of unanswered questions.
Verification providers missed easy-to-spot bots, says Adalytics. What went wrong? Read More »
2025 Digital Media Trends: Social platforms are becoming a dominant force in media and entertainment
While studios and streaming providers are busy competing with each other, tougher competition is coming from social video platforms that are hyperscale and hyper-capitalized.
Heineken taps WPP’s AI muscle to strengthen below-the-line marketing
WPP is deepening its ties to Heineken, with a focus on leveraging its AI muscle to enhance shopper marketing and e-commerce activities.
Heineken taps WPP’s AI muscle to strengthen below-the-line marketing Read More »
WPP’s Read: GroupM key to closing ‘growth gap’
WPP CEO Mark Read took a nearly 15% cut in pay last year for failing to achieve targeted financial goals for the period, according to WPP’s annual report for 2024 which was issued this week.
WPP’s Read: GroupM key to closing ‘growth gap’ Read More »
Global online spend to hit $6.6-trillion by 2029
New findings by Omdia reveal online consumer spending is set to outpace the expansion of the media and entertainment sector
Global online spend to hit $6.6-trillion by 2029 Read More »
Adobe’s latest integration shows a path forward for cookieless campaigns
In a test, ad-tech company Utiq’s ID delivered over 90% of impressions in non-Chrome browsers.
Adobe’s latest integration shows a path forward for cookieless campaigns Read More »
Grok is rebelling against Elon Musk, daring him to shut it down
Grok, Elon Musk’s artificial intelligence chatbot, has been trashing the man who made it for a while — but now, it seems to be outright challenging its creator.
Grok is rebelling against Elon Musk, daring him to shut it down Read More »
SABC’s secret weapon
The SABC’s video streaming service is seeing tremendous growth and is set to play a fundamental part in the public broadcaster’s planned return to profitability over the next few years.
SABC’s secret weapon Read More »
