What’s the best time to post to each social med platform? The answer, of course, is relative, with various factors coming into play, including the specifics of your business, your target audience, regional considerations, the content that you’re actually posting, etc.
Report looks at best time to post to social apps in 2025 Read More »
Google Performance Max (PMax) and the coterie of other AI-based ad platforms, including Meta Advantage+ Shopping Campaigns (ASC) and, more recently, Amazon Performance Plus, have taken hold in the past couple years.
Learning to live with our new AI-based advertising overlords Read More »
Investment in TV advertising makes performance media spend go further, according to a new study by GroupM.
TV advertising boosts performance media outcomes Read More »
Influencers have long played a role in brands’ bids at relevance with young consumers. What happens when they climb to the top of the strategy agenda?
How cult brands like Crocs, Southwest see influencer marketing evolving Read More »
No warning, no opt-out, and critic claims … no consent.
How Google tracks Android device users before they’ve even opened an app Read More »
The membership giant is evolving its approach to retail media and personalization, focusing on deepening customer engagement rather than just generating ad revenue.
Costco’s Retail Media Strategy: Less About Ads, More About Loyalty Read More »
“It’s a step in the right direction. It helps to show that there are innovations, and advancements happening in the space,” said Naomi Smolevitz, a director at the giant media agency OMD.
Ad Buyers Welcome Nielsen’s New Three Minute Rule Read More »
Gen Z is more individually minded and more fluid in its interests than the generations that came before it, largely because they are coming of age in a world that looks radically different from that of their parents, a new report from Channel 4 and researcher Craft finds – to help understand them, they propose six worldviews that are distinctive to this generation.
Six worldviews that explain Gen-Z’s place in culture Read More »
Microsoft’s agentic vision for 2026 is filled with personalized AI agents traversing the web to negotiate options with agents from a variety of companies based on the consumer’s needs. Every brand will have agents that act as experts in specific products and services.
Microsoft’s vision of AI Agents Read More »
Amazon’s grip on TV advertising keeps tightening, and now it’s gunning for the industry’s biggest payouts: upfront commitments and scatter market budgets. To do so, it’s launching Complete TV, a tool designed to make the notoriously convoluted process of managing those investments as seamless as clicking “Add to Cart”.
Amazon tightens its grip on TV ads with AI tool built for upfront negotiations Read More »
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