How South Africa’s Gen Z is redefining financial wellness
Insights from KLA and YouGov Profiles highlight how young South Africans manage money, embrace mobile banking, and leverage digital payments and online earning opportunities.
Y Announces 2025 Lineup
Y has revealed its 2025 lineup, starting on Tuesday, 1 April. The 2025 lineup will start with Club Y — the new music feature that is replacing the YTKO mix show.
82% of South Africans are using loyalty schemes
Consumers are consistently using loyalty programmes year on year: 82% of South Africans use loyalty programmes, as highlighted in the Truth & BrandMapp South African loyalty whitepaper 2024/5.
Polygon introduces ‘Urban Takeovers’
Urban Takeovers’ enables advertisers to leverage the continent’s largest network of DOOH inventory, which includes thousands of digital screens across malls, forecourts, lifestyle venues and roadways to create an immersive, city-wide presence linked to high-profile events.
News24 appoints Mbali Soga as assistant editor: Lifestyle
She will take on the role alongside her position as editor-in-chief of TrueLove and Drum, expanding her portfolio to include News24 Life.
Gagasi FM bids farewell to Zisto
Gagasi FM announces the departure of Thandi “Zisto” Mhlongo, as she has chosen not to renew her contract with the station. Her current contract will officially conclude on 31 March 2025.
South Africa’s fastest-growing news publication
TopAuto is South Africa’s fastest-growing news publication, having achieved over 200% year-on-year audience growth.
2024 Effie South Africa Ipsos Trends Report reveals what drives effective marketing
Gillian Rightford, ACA CEO and Effie South Africa lead, commented: “The value of this report lies not only in its strategic insight, but in its timing.
Positive ad environments boost performance and consumer intention
The report – “Positivity Performs: Ad Environments’ Critical Role in Media Planning†– reveals that people’s perception of their experience on a social platform matters: platforms that are viewed as positive can be up to 94% more impactful in driving purchases when compared to non-positive spaces.
6 easy ways to adapt your SEO strategy for stronger AI visibility
AI hasn’t replaced Google Search, but LLMs are here to stay. Brands that work AI optimization into their strategy now will get ahead.