Google has unveiled Artificial Intelligence tools for search ads that use existing keywords, creatives, and URLs to deliver more relevant results with one-click setup.
Google launches ‘AI Max for search’ beta Read More »
Attention isn’t something you capture once and get to keep, it’s something you earn again and again through timing, restraint, and relevance.
Frequency fatigue: The action figure lesson Read More »
TikTok will use generative Artificial Intelligence to place ads next to the top 4% of user content by category and event, including custom brand-aligned content.
TikTok updates offer brands cultural relevance Read More »
Meanwhile two of its three main TV channels – SABC2 and SABC3 – will continue to run at a loss, with SABC1 that has to carry the weight of “subsidising” the two loss making channels.
Alphabet’s market value fell by 7.3% overnight, after Apple revealed plans to integrate AI search into its Safari browser and iPhones.
Apple’s AI search plans wipes $125 billion from Google Read More »
The SABC said the surge in registrations has been largely driven by live sports broadcasts, which have consistently attracted over 60,000 new users per major game.
SABC Plus celebrates a million users Read More »
Agentic agents are learning to collaborate, and WPP’s brand agency is developing guidelines to build in rules and safeguards for brands.
WPP’s Landor prepping brands to work with artificial intelligence Read More »
WPP is reportedly rebranding GroupM to WPP Media as part of efforts to modernise its media offering and better compete with Publicis and Omnicom.
GroupM ‘set to rebrand’ to WPP Media amid consolidation Read More »
Great SEO starts with smart testing. Here’s why even failed tests drive big wins – and how to build a data-backed testing process that works.
6 SEO tests to help improve traffic, engagement, and conversions Read More »
Google has partnered with nuclear developer Elementl Power to explore advanced reactors that could support the high energy demands of Artificial Intelligence, ad serving, media buying, and search.
Google agrees to fund three nuclear energy sites Read More »
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