Frequency fatigue: The action figure lesson
Attention isn’t something you capture once and get to keep, it’s something you earn again and again through timing, restraint, and relevance.
Google launches ‘AI Max for search’ beta
Google has unveiled Artificial Intelligence tools for search ads that use existing keywords, creatives, and URLs to deliver more relevant results with one-click setup.
SABC Plus celebrates a million users
The SABC said the surge in registrations has been largely driven by live sports broadcasts, which have consistently attracted over 60,000 new users per major game.
SABC2 and SABC3 to remain loss-making as SA’s public broadcaster wants to position SABC+ as ‘flagship platform’
Meanwhile two of its three main TV channels – SABC2 and SABC3 – will continue to run at a loss, with SABC1 that has to carry the weight of “subsidising” the two loss making channels.
Apple’s AI search plans wipes $125 billion from Google
Alphabet’s market value fell by 7.3% overnight, after Apple revealed plans to integrate AI search into its Safari browser and iPhones.
TikTok updates offer brands cultural relevance
TikTok will use generative Artificial Intelligence to place ads next to the top 4% of user content by category and event, including custom brand-aligned content.
Global
GroupM ‘set to rebrand’ to WPP Media amid consolidation
WPP is reportedly rebranding GroupM to WPP Media as part of efforts to modernise its media offering and better compete with Publicis and Omnicom.
WPP’s Landor prepping brands to work with artificial intelligence
Agentic agents are learning to collaborate, and WPP’s brand agency is developing guidelines to build in rules and safeguards for brands.
Google agrees to fund three nuclear energy sites
Google has partnered with nuclear developer Elementl Power to explore advanced reactors that could support the high energy demands of Artificial Intelligence, ad serving, media buying, and search.
6 SEO tests to help improve traffic, engagement, and conversions
Great SEO starts with smart testing. Here’s why even failed tests drive big wins – and how to build a data-backed testing process that works.