The 60- to 90-second episode soap opera has exploded on Chinese social media, with revenues in the mini-drama industry now outstripping the country’s cinema industry.
60-second dramas surge as format expands internationally Read More »
Research suggests that they are a big problem for publishers reliant on traffic from search engines, as that click-through from search results – whether paid or organic – drop sharply.
AI overviews hit publisher traffic hard, study finds Read More »
The industry landscape could change dramatically if the Omnicom-IPG merger goes through, said Publicis CEO Arthur Sadoun on a call with analysts.
Publicis Groupe is confident in the face of expected industry tumult Read More »
Consumption of long-form YouTube content is rising rapidly in the U.S., accounting for 73% of all viewing time on the platform by the end of October 2024, according to new research by Digital.
Long-form content viewing on YouTube rose 8% in 2024 Read More »
The evolution of online advertising and search has raised important questions about trust, privacy, and continued relevance of traditional performance methods across digital.
Programmatic models seeping into commerce advertising Read More »
Understanding Gen Z – along with the forces shaping their world – is vital for knowing how to speak to them. This is a generation deeply influenced by the UK’s economic instability, delayed milestones, and a culture merging digital and real worlds.
Gen Z Trends, Truth and Trust Read More »
LinkedIn report highlights five key trends reshaping B2B marketing, emphasizing revenue metrics, AI attribution, and ROI-focused strategies.
LinkedIn report reveals 5 key trends reshaping B2B marketing Read More »
It’s time for a new approach to ad tech, one that redefines how we measure success by balancing scale with quality, prioritizing transparency and building trust across the ecosystem.
Quality, transparency and trust will define the future of ad tech Read More »
The big game’s ads, broken down by key stats reflecting cost, reach, performance etc. Watch Budweiser’s winning ad here.
Super Bowl LIX: Analyzing the game’s advertising and engagement data Read More »
These were winning brands according to some Monday morning post-game analyses.
Who ‘won’ the advertising Super Bowl? It depends Read More »
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