Adform hosts inaugural Programmatic Day
Adform hosts inaugural Programmatic Day Read More »
Good Hope FM appoints Mandla Yengeni as Marketing Manager
“He gets Cape Town. He gets our audience. And he brings a refreshing, well-rounded approach to growing the station’s footprint both creatively and commercially”, says Masi Mdingane, Good Hope FM and 5FM’s Business Manager.
Good Hope FM appoints Mandla Yengeni as Marketing Manager Read More »
Google is testing ads in third-party Artificial Intelligence chatbot conversations
Google is bringing ads into Artificial Intelligence chatbot conversations, creating a new frontier for advertisers beyond traditional search.
Google is testing ads in third-party Artificial Intelligence chatbot conversations Read More »
Artificial intelligence is driving greater personalization in marketing. But is it too much?
Marketers are obsessed with hyper-targeting their ad messages. But too much personalization can turn off customers.
Are brands wasting millions on content?
It’s time for intent to return to the centre of marketing.
Are brands wasting millions on content? Read More »
GroupM bets global privacy reforms ‘will make 95% of web untrackable in very near future’
Global shifts toward stricter digital privacy have led GroupM to overhaul its targeting approach—moving away from data ownership and consumer data stockpiles.
Causal AI (Artificial Intelligence) supports ad targeting through divestiture, redesigning longtime data biz
Causal AI is reshaping ad targeting by moving beyond audience segments to reveal why ads drive conversions, offering more accountable and predictable results.
First Digital Markets Act sanctions target Meta personalised ads and Apple’s App Store
The EU has fined Meta €200m and Apple €500m for breaching the Digital Markets Act—marking the first use of the new rules amid rising tensions with U.S. tech giants.
First Digital Markets Act sanctions target Meta personalised ads and Apple’s App Store Read More »
Heineken turns anti-social – media, that is
The new campaign from Publicis’ LePub unit promotes an anti-social media theme — “social off socials” — with a tagline reminding us that Heineken has been “social networking” live, and in person since 1873.
Heineken turns anti-social – media, that is Read More »
Google’s core business remains strong as macro questions swirl
Alphabet reported strong Q1 ad revenue and profit, driven by solid search performance and continued rapid growth in cloud computing, a key proxy for AI investment.
Google’s core business remains strong as macro questions swirl Read More »
