AI overviews hit publisher traffic hard, study finds
Research suggests that they are a big problem for publishers reliant on traffic from search engines, as that click-through from search results – whether paid or organic – drop sharply.
Publicis Groupe is confident in the face of expected industry tumult
The industry landscape could change dramatically if the Omnicom-IPG merger goes through, said Publicis CEO Arthur Sadoun on a call with analysts.
Long-form content viewing on YouTube rose 8% in 2024
Consumption of long-form YouTube content is rising rapidly in the U.S., accounting for 73% of all viewing time on the platform by the end of October 2024, according to new research by Digital.
Programmatic models seeping into commerce advertising
The evolution of online advertising and search has raised important questions about trust, privacy, and continued relevance of traditional performance methods across digital.
Gen Z Trends, Truth and Trust
Understanding Gen Z – along with the forces shaping their world – is vital for knowing how to speak to them. This is a generation deeply influenced by the UK’s economic instability, delayed milestones, and a culture merging digital and real worlds.
LinkedIn report reveals 5 key trends reshaping B2B marketing
LinkedIn report highlights five key trends reshaping B2B marketing, emphasizing revenue metrics, AI attribution, and ROI-focused strategies.
Quality, transparency and trust will define the future of ad tech
It’s time for a new approach to ad tech, one that redefines how we measure success by balancing scale with quality, prioritizing transparency and building trust across the ecosystem.
Super Bowl LIX: Analyzing the game’s advertising and engagement data
The big game’s ads, broken down by key stats reflecting cost, reach, performance etc. Watch Budweiser’s winning ad here.
Who ‘won’ the advertising Super Bowl? It depends
These were winning brands according to some Monday morning post-game analyses.
Showmax 2.0 win
Showmax 2.0 is officially a year old and is seeing significant growth in its subscriber base, with the number of paying customers increasing by 50% year-on-year in the six months ended 30 September 2024.