Author name: chloeml

Businesses are turning to commerce media to generate new revenue streams, enhance customer experience, and ensure privacy-compliant advertising. They are leveraging websites, stores, and first-party data. Many are launching commerce media networks (CMNs) to diversify strategies.

A full-funnel digital approach has become essential for brands aiming for both reach and measurable results.

This week in social media updates we’re seeing more apps push for improved age authenticators as new regulations go into effect along with some features focused on creativity and content engagement. Let’s take a look and see what’s most relevant to your brand – X, Meta, Snap, YouTube, Threads.

Second-quarter ad-supported total day viewing for persons age two and up — on linear and streaming TV platforms — grew 2% (1.2 share points) in the second quarter to 73.6% from the first quarter, according to Nielsen.

A disconnect between leadership and marketing teams means AI investments aren’t going to solve critical operational bottlenecks.

Just a week after establishing a beachhead in out-of-home measurement, the IAB is expanding its role yet again – this time to a “unified” media universe.

Dentsu said that it has retained and expanded its longstanding partnership with BMW Group, securing the integrated media business for BMW, MINI, and BMW Motorrad across 23 markets in Europe. The new contract is set to begin on 1 January 2026.

We Are Social Singapore’s Global Statshot Report* found that search is the only channel that introduces new brands to one in three online adults, indicating that marketers should hold off making too many changes to how they approach search advertising despite the rise of AI overviews and search.

Havas reported net organic revenue growth of 2.6% in the second quarter with first half growth of 2.3%. The firm did not break out performance by levels but said that all major units including media, creative, direct marketing and healthcare marketing contributed to growth during Q2.