Last month, after nearly a year of research, the Coalition for Innovative Media Measurement (CIMM), a consortium of leading TV networks, advertisers, media agencies and research firms, released an action plan proposing a universal, open watermarking solution to help modernize how we measure and transact in broadcast TV.
Meta’s Q2 2025 results show it’s beating digital ad headwinds, growing ad revenue through better pricing, AI tools, and WhatsApp ads—despite slower engagement in mature markets. But questions remain as it bets big on AI.
A new pact weds Criteo’s Commerce Grid SSP and commerce media data with WPP Media’s “large marketing model†solution, Open Intelligence.
According to the MyTelescope Global Media Agency Report, the global media agency sector has announced that is facing a reality check. New search trend data from January to June 2025 shows most big-name agencies losing ground in interest — except for two standouts: IPG Mediabrands and iProspect.
Gail Schimmel, CEO of the ARB, said that in a climate of growing misinformation, the Board wants to be seen as a trusted space where consumers feel confident to raise concerns about advertising that may breach the rules.
E-tv owner eMedia posted record ad revenue of R2.23bn for the year ending March 2025 — up from R2.17bn in 2023/24, despite a national decline in TV ad spend.
Media is at a turning point as the Department of Communications and Digital Technologies’ third draft of the White Paper on Audio and Audio-Visual Media Services and Online Safety, released on 11 July, proposes a sweeping redefinition of what counts as “media.â€
New research shows mobile game spending reaching $126-billion in 2025, as developers adopt hybrid monetisation and direct-to-player models.
MultiChoice CEO Byron du Plessis acknowledged that MultiChoice had lost many subscribers in recent years, adding that the company has a massive opportunity to win customers back in South Africa.
From Lagos to Cape Town, Santiago to Seoul, people want to be cool. “Cool†is a word we hear everywhere – in music, in fashion, on social media. We use it to describe certain types of people.