Author name: chloeml

This summer, the continent unites for Africa’s biggest football showdown -The TotalEnergies Africa Cup of Nations Morocco 2025 (Afcon).

Khusela Diko, chair of the Portfolio Committee on Communications and Digital Technologies, says the South African Broadcasting Corporation (SABC) is on the brink of collapse. “As we stand here today, Sentech, which has SABC as its main client, is bleeding more than R70 million per month to subsidise SABC’s broadcast signal costs. This is unsustainable,” she said

Her Collective, a platform to inspire and elevate women in South Africa’s media and advertising sector, launched recently in Bryanston, when 31 trailblazing women media leaders and their matched 31 mentees met for a networking lunch.

Mathabatha Sexwale, product marketing at Brave Group, examines the majority that we too often refer to as the ‘mass market’.

BrandMapp 2024 reveals that premium tequila is no longer a niche indulgence – it’s part of the mainstream drinking culture in South Africa.

For years, South Africa’s commuter class has been treated as too broad, too hard to reach, or too low-value to matter. But fresh data tells a different story. Far from being a passive audience in the “backseat,” commuters are a powerful growth engine hiding in plain sight.

Walmart International President and CEO Kath McLay said Walmart’s South African stores will offer a wide range of merchandise, including fresh groceries, household essentials, apparel and technology

Essential reading for the media industry as the Association calls for informed, responsible adoption across the advertising industry.

Veteran broadcasting journalist Thinus Ferreria has criticised the Broadcasting Research Council of South Africa’s (BRC’s) decision to hide the country’s declining linear television viewership figures. The BRC stopped publishing its monthly Television Audience Measurement Survey (TAMS) of the most-watched TV broadcasts after November 2024.

‘Acquiring a majority stake in Beyond the Click represents a bold step in our growth journey,’ said Kgaugelo Maphai, Founder and CEO of Matrix Group. ‘As marketing and technology continue to converge, this partnership enables us to create integrated solutions that help our clients not only reach more customers, but also retain and engage them more effectively.’