Author name: chloeml

The myth that advertisers must choose between scale and quality persists, but Proximic’s Rachel Gantz aims to prove they can have both.

Microsoft Advertising’s latest updates bring smarter reporting, more flexible campaign controls, and streamlined cross-platform tools.

After soliciting comments last month from “interested parties,” the UK’s Competition and Markets Authority today launched an official investigation into whether the proposed Omnicom-IPG combination would stifle industry competition in the country.

The UK’s CMA (Competition and Markets Authority) is stepping back from Google’s Privacy Sandbox, starting the process of ending its oversight and aiming to fully exit by year-end.

In an effort to further streamline the video creation and sharing process, Meta said on Tuesday that it will rename the Facebook “Video Tab” the “Reels Tab.” With the change, all Facebook videos will soon be shared as Reels, regardless of their length or formatting.

This week in social media includes new insights tools, some pretty neat video editing updates and a feature to help advertisers track their carbon footprint.

Just as the ad industry begins grappling with the concept of targeting ads at bots as a proxy for reaching people — so-called agent-to-agent marketing — a major agency holding company this morning announced it will now use bots as surrogates for how it plans and buys media to reach humans.

Google has pivoted hard into AI, which now forms a critical part of its experience, and when Google makes changes, the impact is felt across the web, from users to publishers to advertisers; as AI overviews hit traffic, the concept of Google Zero matters.