DoubleVerify research shows agencies spend 26% of their time — about 10 hours a week per employee — on manual campaign optimization, costing over $17,000 per person annually in lost productivity, mostly in North America.
The offer, which doubled after initial negotiations stalled, was reportedly closed after direct intervention from Meta CEO Mark Zuckerberg. It’s a staggering amount, not just for its size, but for what it reveals about where value—and vulnerability—now lies in the AI arms race.
Google’s new tool flags issues in product-level conversion tracking so advertisers can fix errors before they impact performance.
Havas Media Network has launched Brand Insights AI, a tool delivering generative engine optimisation insights by analysing brand perception across six major LLMs, including ChatGPT, Claude, and Gemini, in real time.
Interpublic has launched a “simulation studio†using AI-driven agent-based research to model human responses to scenarios, including ad campaigns, with unprecedented speed and accuracy. Built with AI startup Aaru, the tech gives Interpublic first-mover advantages like input on features, product design, and integration of proprietary Acxiom consumer data.
Multiple pressures on marketers and enhanced capabilities demand a new approach to how marketing services are sold and delivered: a white paper from WPP outlines how it sees the industry developing.
The Up&Up Group and key clients have partnered with Amplified, founded by Dr Karen Nelson-Field, to launch South Africa’s first human data study on digital ad consumption. Martin MacGregor, CEO of The Up&Up Group’s media business, Connect, says that attention metrics are a much-needed part of the media solution that advertisers look for.
New report reveals signals behind South Africa’s fast food choices.
In a bold move to celebrate the timeless allure of jazz, Primedia Broadcasting proudly announces the launch of Just Jazz, an exclusive online channel dedicated to streaming the genre’s most captivating sounds around the clock.
The Kaya Business Club is built on the belief that local businesses thrive when they have access to data-driven strategies, strong media partnerships, and a reliable support network. Each month’s session will focus on a new theme, from digital disruption to customer engagement, led by industry experts and influencers.