Retail media needs more than ROAS
ROAS metrics are narrow and often over-credit last-touch channels, overlooking others that influence the customer journey—limiting a full view of ad effectiveness
Radio outperforms digital competitors in connected car influence
Even with the rise of streaming and on-demand content, AM/FM remains the dominant ad-supported audio source behind the wheel.
Effie names Omnicom Most Effective Holdco for second year in a row
Omnicom has been named the Most Effective Holding Group for the second year in a row by the 2024 Effie Index, which also ranked ABInBev as top marketer and McDonald’s as most effective brand.
The Hagakure method for Google Ads management
“Hagakure,†meaning “hidden by the leaves,†is an 18th-century samurai philosophy focused on clarity and purpose. In Google Ads, the Hagakure method applies these principles to simplify digital advertising for more focused, effective results.
Just 1.5 seconds is enough for ad recall, new attention study reveals
A new study revealed that 85% of digital ads get less than 2.5 seconds of attention — below the threshold needed to make a lasting impression, says Amplified founder Karen Nelson-Field.
Sharpening its edge, Prime Video quietly rolls out show-level ad-reporting
The offering provides show-level reporting with impressions, CPMs, and content context by title, genre, and rating—bringing rare transparency to a typically opaque streaming landscape.
New social media features and updates to know this week
AI continues to invade social apps this week as X updates its DMs, Meta incorporates the tech into its risk assessment and LinkedIn adds new analytics tools. Here’s what you need to know.
WPP Media launches Artificial Intelligence-driven tool to push beyond ID-based targeting
WPP Media launched Open Intelligence June 3, claiming it is the industry’s first large marketing model (LMM) that leverages artificial intelligence to aggregate data for reaching audiences.
7 in 10 streamers recall brand ads, finds APAC study
Streaming platforms in APAC boost brand recall, with 65% of viewers more likely to remember products seen in ads, according to OMG APAC research.
Marketing to machines: A new performance strategy in the age of Artificial Intelligence agents
As AI agents like OpenAI’s Operator, Google’s Gemini and Amazon’s Rufus begin to mediate everything from search to purchase, marketers are being forced to confront the reality that they must treat machines as customers.