Author name: chloeml

A disconnect between leadership and marketing teams means AI investments aren’t going to solve critical operational bottlenecks.

Just a week after establishing a beachhead in out-of-home measurement, the IAB is expanding its role yet again – this time to a “unified” media universe.

Dentsu said that it has retained and expanded its longstanding partnership with BMW Group, securing the integrated media business for BMW, MINI, and BMW Motorrad across 23 markets in Europe. The new contract is set to begin on 1 January 2026.

We Are Social Singapore’s Global Statshot Report* found that search is the only channel that introduces new brands to one in three online adults, indicating that marketers should hold off making too many changes to how they approach search advertising despite the rise of AI overviews and search.

Havas reported net organic revenue growth of 2.6% in the second quarter with first half growth of 2.3%. The firm did not break out performance by levels but said that all major units including media, creative, direct marketing and healthcare marketing contributed to growth during Q2.

Last month, after nearly a year of research, the Coalition for Innovative Media Measurement (CIMM), a consortium of leading TV networks, advertisers, media agencies and research firms, released an action plan proposing a universal, open watermarking solution to help modernize how we measure and transact in broadcast TV.

Meta’s Q2 2025 results show it’s beating digital ad headwinds, growing ad revenue through better pricing, AI tools, and WhatsApp ads—despite slower engagement in mature markets. But questions remain as it bets big on AI.

A new pact weds Criteo’s Commerce Grid SSP and commerce media data with WPP Media’s “large marketing model” solution, Open Intelligence.

According to the MyTelescope Global Media Agency Report, the global media agency sector has announced that is facing a reality check. New search trend data from January to June 2025 shows most big-name agencies losing ground in interest — except for two standouts: IPG Mediabrands and iProspect.