Author name: chloeml

Instagram Threads is closing in on X, reaching 115.1M daily mobile users in June—up 127.8% YoY—while X hit 132M, with usage down 15.2%.

Elon Musk is a man who named a government agency after a memecoin, designed a robotaxi test network in the shape of a phallus, and once went to court for tweeting weed jokes in relation to Tesla stock. So it’s not surprising that his company xAI’s first AI companions on the Grok app are a lustful anime girl and a homicidal panda.

While Omnicom and IPG continue to wend their way through the approval process of their proposed combination, reports from the UK indicate that WPP and Accenture may have had discussions in the spring about a possible merger of their own.

While it doesn’t focus explicitly on planning or buying the medium, a very comprehensive guide has just been released for advertising and media pros who want to geek out on one of the fastest growing forms of digital media — the out-of-home kind.

Retail Media partnerships in Europe are growing longer, more diverse, and performance-focused, says IAB Europe’s latest report, reflecting a maturing, omnichannel investment approach.

Meta explains:“This new feature surfaces AI-enabled organic creator content and recommends approved branded content that we predict will perform best in partnership ads.”