IAB: Podcast ad spend accelerates, fueling digital audio’s $7.6 Billion Year
The IAB reports podcast ad revenue surged 26.4% in 2024, which it notes was a significant acceleration from the 5.5% growth rate recorded in 2023.
MediaHeads 360 and Media Host join forces to redefine community radio advertising
This collaboration aims to encourage advertiser confidence, enhance station credibility, and boost revenue for community broadcasters.
3 Key Media Convergence Trends
Download your guide to navigating global media planning in a converging landscape. Read the report here.
Instagram launches ‘blend’ reels sharing feature
After testing and tweaking the feature for more than a year, Instagram has now officially launched its new “Blend†option for Reels, which enables you to create a shared feed of recommended Reels with a friend or group chat.
Marketers vastly understate the sales effect of creative and significantly overestimate the impact of targeting
For the past six years, Cumulus Media | Westwood One has commissioned Advertiser Perceptions annually to survey brands and agencies on five key drivers of ad effectiveness – How would you rank them?
QMS and Garnier shine with Australia’s first programmatic 3DOOH activation
QMS, Wavemaker, and Made This launched Australia’s first programmatic high-impact 3DOOH campaign for Garnier, pushing Out of Home boundaries.
Artificial intelligence agents in SEO: What you need to know
Behind the scenes of SEO’s next evolution – where agents navigate filters, product feeds, and even send Slack alerts.
Barb launches overnight commercial reporting in beta
Barb has started beta reporting of overnight commercial spot ratings, with interim programme ratings updated after eight days using broadcaster logs.
Time spent with media reaches ‘saturation,’ declines first time since great recession
Consumer time spent with media is rising, but time spent with ad-supported media is shrinking, according to PQ Media’s 2025 Global Consumer Media Usage Forecast.
Artificial intelligence overviews contributing to significant drops in web traffic
Web traffic to independent publishers is plummeting due to changes in search algorithms, primarily driven by Google artificial intelligencs overviews. This suggests that marketers may need to rethink how they target the online audiences.