IAB SA: 6 key trends impacting influencer marketing
While 98% of marketers feel that influencer marketing is effective, less than one percent of agencies are spending a proportional amount on it.
ChatGPT owner interested in buying Google Chrome
OpenAI would be interested in buying Google’s Chrome browser if a federal court orders it to be spun off, the head of ChatGPT said in a court hearing Tuesday.
The industry needs to explore new ad models ASAP
Why are we not talking about ad avoidance? Some studies show 64% of U.S. adults actively avoid ads, while 88–96% of mobile users opt out of tracking.
A first for Switzerland: Measuring de-duplicated reach for online video and TV campaigns
Migros and Kantar Media successfully tested a method to standardize and combine online video and TV campaign reach, aiming to turn it into a market-wide solution.
Omnicom Media Group consolidates influencer marketing services under Creo
OMG’s new Creo unit taps first-mover influencer data and Omni tools for smarter creator matching and campaign planning.
Unpacking Google breakup proposals: New rules, new risks for marketers
This landmark decision could trigger the forced divestiture of some of Google’s most powerful ad tech assets and fundamentally reshape the economics of digital media.
Google releases 2024 Ads Safety Report
In 2024 alone, Google says it blocked or removed 5.1 billion ads, restricted 9.1 billion more and suspended over 39 million advertiser accounts — most before a single ad was served.
Threads ads expand to all Meta advertisers
After a limited test in January, Meta is now rolling out Threads ads globally, opening new options for marketers.
IPG reports organic revenue shortfall
Interpublic reported a 3.6% organic revenue drop in Q1, in line with expectations after major 2024 account losses. Total net revenue fell 8.5% to $2 billion.
What’s next as Google keeps cookies amid challenges to its dominance
Google has once again reversed its plans for third-party cookies, deciding to keep them in Chrome instead of creating a separate system as previously intended.