Telkom doubles earnings as mobile subscribers hit 23m
JSE-listed telecommunications firm Telkom has posted strong full-year results, bolstered by significant growth in its mobile business, as well as gains from the Swiftnet disposal.
Goodyear shutting down factory in South Africa
Goodyear is closing its Kariega tyre factory in Nelson Mandela Bay, ending operations that began in 1947. The move affects 900 workers and many more in supporting industries.
Introducing Media24 Adnami
Media24 is excited to unveil Adnami, an innovative advertising solution aimed at helping brands connect meaningfully with audiences on News24 and Netwerk24.
Meta’s reportedly planning to enable fully automated ad campaigns by next year
Meta’s looking to enable fully automated ads by 2026, which will see advertisers activate a campaign by simply inputting their business URL, then letting Meta’s AI creative and targeting systems do the rest.
X launches new chat experience in Beta, a precursor to payments
X is making DMs a money-sharing tool and plans to let users load and store funds in-app, expanding beyond simple payments.
SMX Advanced speaker Will Scott shares insights on AI SEO, semantic strategy, content reuse automation, and the future of search.
With AI-driven search transforming how content is discovered and ranked, we must understand how to optimize content and improve visibility for these search results. Enter: GEO, or generative engine optimization.
Retail media needs more than ROAS
ROAS metrics are narrow and often over-credit last-touch channels, overlooking others that influence the customer journey—limiting a full view of ad effectiveness
Radio outperforms digital competitors in connected car influence
Even with the rise of streaming and on-demand content, AM/FM remains the dominant ad-supported audio source behind the wheel.
Effie names Omnicom Most Effective Holdco for second year in a row
Omnicom has been named the Most Effective Holding Group for the second year in a row by the 2024 Effie Index, which also ranked ABInBev as top marketer and McDonald’s as most effective brand.
The Hagakure method for Google Ads management
“Hagakure,†meaning “hidden by the leaves,†is an 18th-century samurai philosophy focused on clarity and purpose. In Google Ads, the Hagakure method applies these principles to simplify digital advertising for more focused, effective results.