RIP Darren Scott: Colleagues pay tribute
Radio legend loses his long battle against cancer.
Cell C selects new strategic media partner
This partnership represents a key step in Cell C’s efforts to strengthen customer engagement and advance its goal of providing accessible, human-centred connectivity to South Africans.
SABC wants TV licence price increase
The SABC explained that TV licence compliance remained lower than 20%, with most revenue coming from “legacy†holders.
True Buys: ANA finds programmatic improvement, unveils terms for yielding more
Two years on from its initial benchmark, the ANA finds working media now accounts for 40 cents of every programmatic ad dollar—up 14%, but still a minority of total spend.
The Missing ‘Availability’
Attention should be seen not just as a metric, but as a core condition of modern advertising—proven to impact business results. Today, marketers must build for physical, mental, and attention availability.
Three steps to being more creative with retail media
Retail media networks may need to look beyond the short-term gratification of paid search and take a more systematic approach to creativity to unlock long-term growth.
YouTube introduces an interactive product feed for shoppable TV ads
The new shoppable TV ad format lets viewers browse products on-screen using their remotes, then scan a QR code to buy directly via smartphone.
New social media features and updates to know this week
Social media pros are honing in on engagement and user data to refine strategy, targeting, and performance.
U.S. ad-supported SVOD subscriptions to top 278m by 2029
82% of viewers see streaming ads through a combination of free streaming services, ad-based tiers of subscription streaming services, and vMVPD services that feature ads as part of their live/linear bundles of channels.
Google’s Move Toward Attention Metrics Could Be A Viewability Killer, Says Jaguar Land Rover
Could Google’s shift to attention metrics move the industry beyond flawed viewability measures? JLR’s Danny Zhu believes so.