Heineken taps WPP’s AI muscle to strengthen below-the-line marketing
WPP is deepening its ties to Heineken, with a focus on leveraging its AI muscle to enhance shopper marketing and e-commerce activities.
WPP’s Read: GroupM key to closing ‘growth gap’
WPP CEO Mark Read took a nearly 15% cut in pay last year for failing to achieve targeted financial goals for the period, according to WPP’s annual report for 2024 which was issued this week.
Global online spend to hit $6.6-trillion by 2029
New findings by Omdia reveal online consumer spending is set to outpace the expansion of the media and entertainment sector
Adobe’s latest integration shows a path forward for cookieless campaigns
In a test, ad-tech company Utiq’s ID delivered over 90% of impressions in non-Chrome browsers.
Grok is rebelling against Elon Musk, daring him to shut it down
Grok, Elon Musk’s artificial intelligence chatbot, has been trashing the man who made it for a while — but now, it seems to be outright challenging its creator.
SABC’s secret weapon
The SABC’s video streaming service is seeing tremendous growth and is set to play a fundamental part in the public broadcaster’s planned return to profitability over the next few years.
How South Africa’s Gen Z is redefining financial wellness
Insights from KLA and YouGov Profiles highlight how young South Africans manage money, embrace mobile banking, and leverage digital payments and online earning opportunities.
Y Announces 2025 Lineup
Y has revealed its 2025 lineup, starting on Tuesday, 1 April. The 2025 lineup will start with Club Y — the new music feature that is replacing the YTKO mix show.
82% of South Africans are using loyalty schemes
Consumers are consistently using loyalty programmes year on year: 82% of South Africans use loyalty programmes, as highlighted in the Truth & BrandMapp South African loyalty whitepaper 2024/5.
Polygon introduces ‘Urban Takeovers’
Urban Takeovers’ enables advertisers to leverage the continent’s largest network of DOOH inventory, which includes thousands of digital screens across malls, forecourts, lifestyle venues and roadways to create an immersive, city-wide presence linked to high-profile events.