News24 appoints Mbali Soga as assistant editor: Lifestyle
She will take on the role alongside her position as editor-in-chief of TrueLove and Drum, expanding her portfolio to include News24 Life.
Gagasi FM bids farewell to Zisto
Gagasi FM announces the departure of Thandi “Zisto” Mhlongo, as she has chosen not to renew her contract with the station. Her current contract will officially conclude on 31 March 2025.
South Africa’s fastest-growing news publication
TopAuto is South Africa’s fastest-growing news publication, having achieved over 200% year-on-year audience growth.
2024 Effie South Africa Ipsos Trends Report reveals what drives effective marketing
Gillian Rightford, ACA CEO and Effie South Africa lead, commented: “The value of this report lies not only in its strategic insight, but in its timing.
Positive ad environments boost performance and consumer intention
The report – “Positivity Performs: Ad Environments’ Critical Role in Media Planning†– reveals that people’s perception of their experience on a social platform matters: platforms that are viewed as positive can be up to 94% more impactful in driving purchases when compared to non-positive spaces.
6 easy ways to adapt your SEO strategy for stronger AI visibility
AI hasn’t replaced Google Search, but LLMs are here to stay. Brands that work AI optimization into their strategy now will get ahead.
Paramount helped ISpot develop a tool to measure outcomes on TV and streaming
ISpot’s new solution, called Outcomes at Scale, aims to make outcomes-based attribution easier, faster and more automated across linear and CTV video advertising.
Coke refreshes ‘Share a Coke’ to reach Gen Z with digital experiences
The brand is bringing back an iconic effort with a focus on shareability and customization to engage a cohort of digital natives that crave authenticity.
The World’s 50 Most Valuable Brands in 2025
The value of brands, together with other intangible assets such as intellectual property and research and development (R&D), stands at all-time highs of $80 trillion globally.
Data shows that longer clips are gaining traction on TikTok
So by “longer short†videos, we’re not talking about a shift back to long-form content of 5 minutes or more. Consumers are now more willing to engage with 3-minute-long videos.