Microsoft hangs up on Skype: Service to shut down May 5, 2025
Microsoft, which acquired the messaging and calling app 14 years ago, said it will be retiring it from active duty on May 5 to double down on Teams.
Controversy erupts over fast food branded desks in school
The recent donation of McDonald’s-branded “MiDesks” to South African schools has sparked a heated debate.
After a decade of magic and success, M&C Saatchi Abel and Nando’s South Africa part ways
“M&C Saatchi Abel has been Nando’s above-the-line agency for a decade, and the businesses respect and know each other well,†says Abel.
YouTube to make mid-roll ads less interruptive
Starting May 12, YouTube will show viewers more mid-roll ads at natural break points, “like pauses and transitions,†and fewer ads “in the middle of a sentence or action sequence,†where they may feel interruptive or cause viewers to abandon the video they are watching.
Microsoft quietly tests ‘AI search mode’ for Bing
Microsoft has quietly been testing a feature for Bing, calling it an AI search mode that will look different than Copilot, yet similar to Google’s AI search with summarized results.
New Google ad tracking policy a ‘Pandora’s box’ for privacy, experts warn
On Sunday, the search giant switched from enabling cookies to so-called digital fingerprinting allowing advertisers and data brokers to collect consumer data based on internet users’ activities across web browsers, online sessions and often multiple devices.
MTA vs. MMM: Which marketing attribution model is right for you?
Not sure how to measure your marketing impact? Unpack the differences of multi-touch attribution and marketing mix modeling.
P&G eyes $700m advertising savings and efficiencies
Procter & Gamble says it has “runway†for annual savings and efficiencies in its advertising budget of between $500m and $700m, and it expects to reinvest that in media reach, advertising and effectiveness.
Ad tech isn’t broken – it’s working exactly as it’s incentivized to
At the root of every failure is a reality few want to acknowledge: misaligned marketing KPIs. The very metrics designed to measure success are fueling inefficiencies, short-term thinking, and a cycle of never-ending complexity.
Barb to start reporting TV set viewing of YouTube channels
Barb is incorporating viewing of YouTube channels into an expanded measurement initiative for YouTube content viewed on TV sets, in what the joint industry currency (JIC) claims is a world-first.