Consumer spend on generative AI apps hit nearly $1.1B in 2024: report
Higher spending growth rates propelled by apps like ChatGPT and Google Gemini could catapult the category into the top 10 within a year.
Kantar Media sold for $1B amid measurement landscape upheaval
Kantar Group is selling its Kantar Media unit to private-equity firm H.I.G. Capital for approximately $1 billion, according to a press release.
What’s next for programmatic advertising in 2025?
Investments in programmatic advertising keep growing, which means that the industry’s evolution is not going to stop in the foreseeable future. Continuously offering new opportunities to both advertisers and publishers, the niche keeps moving forward.
LinkedIn sued for allegedly using private messages to train AI
LinkedIn has been hit with a class-action complaint for allegedly violating its privacy promises by using paid subscribers’ private messages to train generative artificial intelligence models.
YouTube testing cost-per-hour masthead
Brands can purchase specific hours leading up to major product launches, time-sensitive announcements, and other moments.
The CMO’s guide to brand-building in the performance era
Today, we are launching The Multiplier Effect, a wide-ranging report into how businesses are missing out on revenue and profit through an incomplete approach to advertising – in partnership with Analytic Partners, BERA.ai, System1 and Prophet – here’s what you need to know.
Publicis Media acquires Dysrupt to ‘supercharge’ performance marketing
Central to the deal is Dysrupt’s proprietary Impact Advertising System solution that is focused on optimizing media, creative and measurement.
How generative AI’s role will evolve in 2025 as marketers probe its utility
Following a year of backlash to AI-generated ads, marketers are calling attention to back-of-house functions that are results-focused — and less subject to outcry.
Meta’s Threads will soon roll out ads
On Friday, Instagram head Adam Mosseri announced that Meta is beginning a “limited, early test of ads†in the microblogging social-media platform, with “a small number of advertisers†and users in select regions.
Newspaper readers make good podcast listeners, study finds
A new study has found a correlation between newspaper readership and podcast consumption. Adults who have listened to podcasts in the past day as the study was being conducted showed a general market index of 100, according to The Media Audit.