For years, out-of-home (OOH) advertising was measured by audience size and impressions. Easy to report, yes – but those numbers only tell us who might have seen an ad, not whether it connected or drove any shift in awareness, perception or intent. Attribution changes the game.

NBC Universal International Networks & Direct-To-Consumer will debut Bravo Africa on 7 October on DStv, replacing E! Africa, which has steadily increased its offering of Bravo content.

According to data from consumer insights researchers, KLA, South Africans are starting their festive shopping earlier each year – a notable trend driven by deal-hunting, digital convenience, and a desire to avoid last-minute chaos.

SA consumer class ranks movies at number three in their top five, just behind music and travel. The survey reveals that 67% of adults in the South African consumer class go to the movies, and of that 20% are movie ‘fans’ who go six or more times a year. Eighty-two per cent of the total consumer class are signed up for loyalty programmes, with 12% of them members of the Ster-Kinekor Club and 5% using Nu Metro Scene.

Publicis Groupe Africa will draw on Campbell’s years of experience as she leads creative transformation across the Groupe, partnering closely with clients to sharpen brand and marketing impact in a rapidly evolving business landscape.

A Q&A with Vaughn Croeser, vice president of marketing at South African Breweries.