Havas has announced the acquisition of Kaimera, an award-winning, independent media agency recognised for its expertise in simplifying media complexities and delivering tailored, impactful solutions.

Marketers who lean too heavily on Meta and Google’s performance metrics may be limiting long-term growth, say Ad Results Media executives. They argue that the industry’s focus on quick clicks and short-term ROAS favors convenience over truly accurate measurement.

Publicis Media dominated major holding groups in new business for the first nine months of the year, with COMvergence’s Global New Business Barometer showing it led total and net wins, generating $7.7 billion in net new billings.

Hello social friends! This week we’re seeing some shifts for improved collaboration across social platforms, including TikTok’s shared feed feature and Instagram’s re-sharable public stories. There are some holiday-inspired tools as well, like custom greeting cards and shoppable grocery pins through Pinterest to help make your holiday menu complete. Let’s dive in and see where these tools can be most useful.

Global ad revenue is forecast to grow 8.8% year on year to $1.14tn in 2025 despite persistent macroeconomic headwinds, WPP Media’s This Year Next Year report has predicted.

Three major themes emerge. McKinsey said the 20 priorities for 2026 – which put branding, budget management, and data privacy in the top three – led to the emergence of three major themes