SAB and the Loeries have announced that Vaughan Croeser, Vice President of Marketing at SAB, has been named Loeries Marketer of the Year, recognising his outstanding leadership in marketing strategy, creativity, brand building and commercial execution.
The world’s largest brand owners are, on average, spending a diminishing share of their sales revenue on advertising, with the notable exception of consumer goods companies, finds WARC Media in its latest “Global Ad Trends report: The cost of being seen”. Key findings outlined are: Advertising intensity is changing/ Big Tech driving downward trend/ Consumer goods brands an outlier, with intensity rising/ Non tech companies and consumer goods brands are less consistent/ The three forces behind ratio split.
The report demonstrates how advertising impacts outcomes throughout the buyer journey by combining Comcast Advertising campaign data with insights from independent measurement sources to examine performance across attention, reach consideration, and website activity for advertisers of all sizes.
On the Dot conducted primary field research in July 2026 among 51 spaza shop owners across Western Cape townships. The most striking finding is the dominance of self-collection. Nearly half of all shop owners 49%, collect all their stock themselves. At supplier-relationship level the picture is even more pronounced: 78% of named supplier relationships are collection-led, with only 18% involving any form of delivery. This is not preference, it is default.
Cumulative attention, defined as the total seconds of attentive viewer engagement accrued across all ad exposures for a given campaign, is a significant predictor of brand outcomes in streaming TV advertising. It found that cumulative attention is 8x more impactful at delivering brand lift than mere frequency.
The recently launched consultancy, aimed at bringing an impactful hub for solving key business challenges facing clients that seek to grow.
Threads – Testing shaking up the visual look of photos and videos on the app. Instagram – Live streams can now be boosted on Instagram to aid in discoverability. WhatsApp – Is rolling out teen safety measures that help parents “guide them without reading over their shoulder.” YouTube – YouTube is cracking down on copycats who reupload creators’ videos, and it’s updating its algorithm to limit reach for channels that post content with little or no original changes.
Taken together, the findings suggest that SA’s consumers are not simply cutting back. They are re-engineering how they shop and eat. For retailers and manufacturers, that means understanding the combination of price, convenience, effort, taste and occasion behind each purchase.
The company is trying to ease concerns from e-commerce businesses about how Muse artificial intelligence agents access websites and communicate online.
What is talent really worth in today’s market? There was a time when a marketing manager was a marketing manager. A creative director was a creative director. And a media planner… well, planned media. But things have changed.