Chartbeat’s Kiran Paranjpe says the next phase of media isn’t transformation—it’s calibration. Publishers must blend programmatic efficiency with direct relationships and premium positioning to compete against platforms.
If you’re the friend who knows the latest releases, books the tickets first and can tell you exactly who directed your favourite film, Ster-Kinekor wants to hear from you.
Macro uncertainty and soft conditions continue to depress Dentsu’s efforts to get international markets all back up and operating at a profit and will mean some markets remain loss-making in FY2026, the holdco has acknowledged.
The Audit Bureau of Circulation’s (ABC) second quarter of 2026 for the newspaper sector shows a decline from the previous quarter.
Building on AI Max’s “one-click” experiments late last year, Google unveiled new A/B testing tools for search ads using a demo that took ten clicks to execute.
Licences have been granted to 18 new community radio stations by the Independent Communications Authority of South Africa (Icasa).
The Quarterly Buzz, powered by YouGov’s BrandIndex platform, continuously tracks public sentiment across more than 200 brands in South Africa. The tool measures 16 different metrics spanning the entire marketing funnel, with the standout ‘Buzz’metric capturing whether consumers have encountered positive or negative brand information in the past two weeks.
On Monday, YouTube announced it was changing how it measures public video views across its platform globally. From 24 August, YouTube will count a view “the moment a video begins to play—from the very first frame.”
The Big Four global agency holding groups reported mixed results in the second quarter, ranging from a narrowing of WPP’s decline to mid-single-digit organic revenue growth for both Omnicom and Publicis Groupe. All of the groups have raced to develop a similar set of AI tools and data integrations which have quickly become table stakes for their respective businesses
Search volume misses high-intent AI prompts. Prioritize sub-questions, entities, and buyer decisions to earn citations and drive conversions. Most teams have changed how they write for AI, but far fewer have changed how they decide what to write about in the first place.