A closer look at how traffic losses, revenue shifts, and new models are reshaping publishing and search in an AI-first era. Traditionally, publishers rely on ads and affiliate marketing, and search engines on pay-per-click. But with AI platforms like ChatGPT, Claude, and Perplexity providing answers directly, that model is under threat—why click ads if AI gives you what you need?
Using GenAI in advertising can help with efficiency but what about effectiveness? Early research suggests that may partly depend on whether the AI element is obvious or not.
Havas Group ANZ is launching its ‘Deliberately Different’ positioning, yellow branding, and refreshed Village structure as the global holding landscape shifts and independents face a costly AI race. “Our difference isn’t for its own sake,†Wright says. “It’s about strategic intent.â€
Brands and agencies have rushed to use a panoply of software tools and solutions to help them understand their place in a changing search context. Now, they’re using those same tools to direct media planning and buying operations.
What will be your top priority for improving your social media strategy in 2026 — using more AI tools, partnering with influencers, or investing in short-form video trends?
“Kantar Media serves a unique and essential role in the media ecosystem – helping advertisers, agencies, media owners and platforms understand how people are consuming media and how best to direct their media investments,” said Read
As the European advertising industry navigates the shift toward a privacy-first digital ecosystem, a new survey finds widespread familiarity with addressability. But true expertise is concentrated in ad tech companies and agencies, with advertisers displaying notable knowledge gaps.
Omnicom has completed its acquisition of Interpublic, forming the world’s largest holding group with more than US$25 billion in combined revenue and a mandate to lead what CEO John Wren calls the “next era†of intelligent, connected growth.
Pepkor, the retail group behind Pep and Ackermans, is exploring plans to launch a new banking venture that could significantly expand access to affordable financial services across South Africa.
Described by Mazda as a ‘first’ for the company, the installation releases real bubbles into the air, designed to evoke feelings of lightness and wonder, aligning with Mazda’s communication strategy focused on human connection, emotion and driving experience.