The White House on Wednesday released its AI Action Plan, a set of proposals developed by the Trump administration aimed at boosting the United States’ goal for dominance in artificial intelligence (AI). This is what we know so far.
What The White House ‘AI Action Plan’ means for advertisers Read More »
GumGum’s (contextual-first technology leader) Mindset Graph is designed to address this gap by aligning context, attention, and creative signals within a single planning framework.
Creative misalignment means 41% of ad placements miss the mark Read More »
Netflix has begun using artificial intelligence video generation software from startup Runway AI, testing the waters with a technology that’s controversial in Hollywood.
Netflix tests producing content with AI Read More »
This week there are lots of add-ons to social platforms that can jumpstart your creativity and help you plan ahead as well as some key algorithm updates. Let’s dive right in and see what new features you can benefit – WhatsApp, Meta, TikTok, Insta, X, YouTube, LinkedIn.
Social media updates and new features to know this week Read More »
ASC is being piloted by close to two dozen clients “with results to date that have shown double-digit improvements in impressions and sales,” per IPG CEO Krakowsky.
IPG launches commerce platform Agentic Systems for Commerce (ASC) Read More »
The company reported it had more than a dozen wins of material new business in the first half.
Publicis Groupe forecasts sunny H2 based on strong H1 new business gains Read More »
Interpublic Group today reported a net organic revenue decline of 3.5% for the second quarter, which it attributed to account losses in the prior year. Total revenue was $2.5 billion, down 6.6%. The company said the results were in line with expectations and that it was sticking with its previously stated full-year outlook of an organic revenue shortfall of between 1% and 2%.
IPG reports 3.5% organic revenue decline Read More »
The new, thicker Sarie Kos is jam-packed with original recipes, ideas and product and background information that make ventures in the kitchen an adventure and not a chore.
Bigger, better and tastier for Sarie Kos Read More »
SABC CEO Nomsa Chabeli has warned that there is a real possibility of a blackout where Sentech switches off its transmitters due to unpaid debt. She shared this information during a joint sitting of the Standing Committee on Public Accounts and Portfolio Committee on Communications and Digital Technologies on 16 July 2025.
SABC total blackout warning Read More »
The Competition Tribunal has approved the merger between French media group, Canal+, and South African pay-TV operator, MultiChoice Group Limited, following a hearing held last week.
Tribunal approves acquisition of MultiChoice by Canal+ Read More »