The Coca-Cola Company and its partners are promoting a new framework to help marketers compare the effectiveness of paid, owned, earned and shared media using a single measurement standard. The initiative, called Universal Media Measurement (UMM), was developed through a collaboration among Coca-Cola, the consultancy Top Line Marketing, and Kantar.
AI can now sweep out the clutter. I don’t mean a chatbot overlaid on the same old buying platform, or a generative AI that summarises your campaign reports. I mean autonomous agents that buy, sell, target, and verify on behalf of their respective parties.
Youth sport is the most undervalued media opportunity in South Africa. Families watch it with the kind of emotional investment that professional sport can rarely match. SuperSport Schools has built a broadcast and digital ecosystem around that attention and it is now one of the most powerful contextual advertising environments on the continent. Here is why your clients need to be in it.
According to Euromonitor International, AI-influenced e-commerce is forecast to exceed $700bn by 2029, underscoring the role of intelligent loyalty systems in retail
Marketers don’t have a lot of trust when it comes to AI agents in ad buying yet. But that mistrust isn’t unfounded. Hallucinations are reason enough for guardrails, per execs. An incorrect CPM could make or break an ad buy, leaving the agency, instead of the agent holding the bag.
That’s what I asked Brandience’s Brian McHale when he briefed me on the agency’s new AI-generated “Synthetic Market Research & Testing” system.
The Minister of Communications and Digital Technology, Solly Malatsi, allocated R234 million to the South African Broadcasting Corporation (SABC) in his budget vote speech on Tuesday. At the same time, Malatsi announced that the funding model study for the SABC had been completed. Malatsi’s department commissioned it to find an alternative to TV Licences.
A report from Sprout Social found that while 93% of industry professionals consider social media data collection to be important, just 36% use it to inform decisions outside of marketing.
As the SABC’s most struggling TV channel, Top Billing’s addition is single-handedly reviving SABC3’s moribund and sliding linear TV ratings, proving that original and high-quality production content will scoop up viewers for advertisers and bring them to the channel for appointment viewing.
Vicinity Media’s Omnichannel Analytics™ measures what out-of-home and mobile advertising actually does in the real world – not through a mountain of probabilistic data (that’s data that means something probably happened but has a degree of uncertainty) but through three clear, factual analytics that any marketer can understand and act on.