The findings from the SAMY Marketing Trends 2026 report, reveal that investment is rising in the channel but with a clear caveat from the C-suite – demonstrate clearer performance, integration and return on investment.
“Our purpose is clear: to champion jazz and classical music in a way that is relevant and sustainable. This line-up allows us to focus our resources, strengthen consistency on-air and create space for future growth, while remaining true to FMR’s identity.”
84% of South Africans use fashion and personal care to boost confidence and well-being, not vanity — KLA/YouGov survey.
Digital Law Company founder and CEO Emma Sadleir says a ban on social media use by young South Africans would be a good idea, but she doesn’t believe it would be effective. Sadleir stated that unless South Africa gets brave enough to block such platforms from operating locally unless they comply, no such ban would be effective. “That’s the only big stick we’ve got.
Despite the fear that AI-generated ads will sacrifice quality for speed, a new study has found that advertising made with the technology can match the performance of ads created by people and, in some cases, even better it.
Publicis isn’t just growing faster than the rest of the global ad holding companies; it may also be redrafting the rules of what a scaled agency model looks like in an AI-first market.
Return on investment (ROI) alone cannot provide adequate support to guide media investment decisions. Marketers need more as artificial intelligence gets complicated, and analysing data happens in real time, according to data released today.
Let’s talk about why Gen Z’s collective social consciousness, more so than any other generation, will put responsible controls on AI.
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In a world of deepfakes, bots and post-truth politics, it’s not surprising that consumers are seeking shelter in trusted environments where accuracy is everything, and facts are back in fashion. Regulation and verification have never been sexier.