Publicis intends to integrate 160over90 with Publicis Sports, leveraging Epsilon data and technology assets. This integration aims to enhance Publicis’s capabilities in sports marketing, a sector that is increasingly seen as a high-value channel for brands.
Microsoft and Publicis Groupe have expanded their partnership to build a full-stack marketing platform that integrates legacy software systems, AI agents and identity-based data.
Effie South Africa has announced the introduction of two new local recognitions for the 2026 season, Agency of the Year and Marketer of the Year.
‘Our priority is to ensure customers continue to have a home for the stories they love.’
In 2026, the combined value of South Africa’s Top 100 brands rose by 12% to R771bn, marking a notable gain in the country’s economic recovery.
Yum Brands and WPP officials discussed what is and isn’t working with artificial intelligence during IAB’s annual Public Policy & Legal Summit.
Chartbeat’s recent report, Navigating The New Traffic Landscape, looks at AI and other emerging trends are impacting site traffic. And while there’s rightful concern for media publishers, in particular: These sites aren’t necessarily eating up search just yet.
Caxton Media is offering advertisers opportunities to engage audiences around the tournament through its exclusive, multi-platform football environment that connects brands with South African fans before, during and after the tournament.
20 years strong and still growing in the digital space. One thing remains: Daily Sun is the voice of the people. Now, as Publisher of the Year at the 2025 Bookmark Awards and listed among SA’s trusted news brands in the Reuters Institute for the Study of Journalism’s Digital News Report, Daily Sun proves those relationships translate beautifully into the digital space.
What should be done about this over-frequency problem? First, the industry needs to fess up about it and stop making faux promises of frequency capping. Suggesting that it’s being done is a lie. Second, stop pretending that over-frequency is okay. It is not. It is bad for viewers. It is bad for advertisers. And it is bad for publishers.