Author name: chloeml

Local

Effie 2026 call for entries announced

Campaigns are eligible if they flighted in South Africa between 1 February 2025 and 31 January 2026. For entries submitted in the Sustained Success category, campaigns must have flighted between 1 February 2023 and 31 January 2026. Key dates to diarise
• How to write a winning Effie entry workshop
(online): Thursday, 5 March 2026
• Early Bird entries: 1 April – 30 April 2026
• On-Time entries: 1 May – 14 May 2026
• Last Minute entries: 15 May – 29 May 2026

Global

Google reinvents ads, drives search agentic

“We aren’t just bringing ads to AI experiences in Search; we are reinventing what an ad is,” Srinivasan wrote in a blog post. The shift is turning Search into a tool where ads inspire and answer questions simultaneously.

Local

Big changes to BEE in South Africa

This review is largely aimed at closing loopholes that are being exploited by bad actors, with BEE increasingly becoming associated with cronyism and corruption. The department also aims to determine whether existing BEE legislation has led to greater participation in the formal economy, or whether the benefits are going to a select few.

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