OOH is no longer just a format; it is an intelligent, adaptive storytelling medium. By blending classic environments with digital innovation, we are building campaigns that react to the physical world and invite audiences into the narrative. Welcome to the era of Creative Intelligence where technology doesn’t replace creativity but elevates it.
Download this new research report to see what 119 US media-buying decision-makers told us about how they define quality, which measurement frameworks they trust, where the trade-off between scale and quality hits hardest, and why confidence in “premium” inventory continues to erode.
The partnership will see selected Heineken Beverages brands authentically integrated into some of eMedia’s most‑watched local television productions, moving beyond traditional advertising towards contextual, story‑led brand presence that reflects everyday South African moments.
For the second time in as many years, Dentsu has released a “mid-year” update to its annual global ad-spending forecast — revising the outlook for this year down slightly but revising 2027 upward more significantly. The relatively mid-year downgrade follows a much more pronounced downward revision in Dentsu’s December 2025 year-end outlook.
As AI increases the demand for continuous access to high quality datasets, existing attribution and reporting models across digital signage, retail media and programmatic digital out of home are reaching their limits.
Under the theme “Unlocking trust and attention in the AI era,” the sessions delivered an uncomfortable truth: the internet advertisers have relied on for two decades is being systematically dismantled.
Commerce decides who wins. Full stop If your 2026 plan still treats commerce as the place where marketing converts, you have already fallen behind. In South Africa, commerce is no longer a channel. It is the system shaping how brands are discovered, what gets chosen, and what ultimately gets bought, and this shift is not theoretical. It is happening now.
Is the entire idea of the ‘customer journey’ starting to dissolve? AI agents will increasingly search, compare, recommend and buy on behalf of consumers, compressing what used to be a sprawling digital maze into a single conversational exchange. In this emerging economy, Capgemini argues brands are no longer competing merely for human attention; Capgemini argues brands are no longer competing merely for human attention; they are competing for machine preference.
Meta is doubling down on its subscription offerings. On Wednesday, the social networking giant announced it’s now rolling out its consumer subscription plans globally for its flagship apps, Instagram, Facebook, and WhatsApp, and beginning tests of new subscriptions for businesses, creators, and Meta AI users.
A resurgent WPP Media led the new business global rankings in the first quarter of 2026, according to COMvergence’s Global New Business Barometer. The company’s net new business (factoring in wins, retentions and losses) for the period was $1.98 billion, with key wins including Jaguar Land Rover, Estée Lauder, and SC Johnson.