The strategy makes sense—clients are anxious about AI’s impact on marketing and want partners who can guide them. Agencies that claim AI leadership now are securing their future, though approaches vary by agency type.

The British Skin Foundation’s “Burnable Billboard” campaign used real-time UV data on DOOH screens in three UK cities to show how skin is damaged by sun exposure.

Over 80% of consumer purchase decisions go to the brands they originally expected to buy, according to research presented at the Cannes Lions International Festival of Creativity 2025.

In our first State Of AI In Marketing report, 155 marketers surveyed weigh in on how AI is transforming content creation, workflows, KPIs, and future investments

While the industry was focused on the Cannes Lions Festival last week, Omnicom and IPG received the green light to proceed with their transaction from the New Zealand Commerce Commission, which initiated its probe back in February.

These 100,000+ square foot locations mark a strategic expansion into fandom monetization: the conversion of IP into durable, real-world revenue through experience design.

Young and older U.S. consumers continue to show diverging preferences when it comes to legacy and new TV-video platforms, according to ARF’s DASH.

Apple’s Shot on iPhone by TBWA\Media Arts Lab, Los Angeles, has won the Grand Prix in the Creative Effectiveness Lions, where the judges awarded a further three Gold Lions, six Silver Lions and seven Bronze Lions – 17 in total.

Research from BrightEdge AI Catalyst shows that user behavior on Google AI Overviews vs. ChatGPT reveals how consumers shop—and the differing recommendations hint at each platform’s future role in commerce.