Is the data powering your ad campaigns accurate? Chances are, it depends. And chances are, it’s costing advertisers anywhere from 30–60% of ad spend due to mistargeted audiences. The Measure sat down with Chip Russo, CRO/President at Truthset, the company validating the consumer data powering the trillion-dollar advertising industry.
Integral Ad Science, the media measurement and optimisation platform provider, has launched IAS Total TV to provide real-time publisher-enabled content-level transparency measurement. This product indicates genre, age rating, language, channel classification, title and programme-level data.
There is an ongoing debate about whether advertisers are ready for agentic agents to take complete control of advertising platforms — and even rewrite them in real time with the ability to create, build and serve personalized ads to consumers.
The Cannes Lions International Festival of Creativity announced today that AB InBev is the 2026 Creative Marketer of the Year. It’s the first time that a single company has won the award three times – it also won in 2022 and 2023.
Meta is reportedly working on two new agentic artificial intelligence tools, which would enable users to let its AI systems conduct tasks on their behalf, including shopping, with minimal human guidance.
Terms like insight, disruption, and engagement are misunderstood, misleading, and misdirect your media spend.
The advertising industry is witnessing a significant shift as leading agencies like WPP explore pay-for-performance (PFP) models, tying their compensation directly to measurable sales and brand outcomes rather than billable hours, writes Big Chalk Analytics’ Rick Miller.
The internet’s bargain has historically been simple: Give up a little data, get a lot of relevance. In recent years, regulators tightened the terms, platforms trimmed the most sensitive targeting, and the industry declared progress. Yet a study from Australian researchers suggests the system never really changed.
Paramount Skydance finished the first quarter with $7.3 billion in revenue, representing a 2% year-over-year increase. Meanwhile, its planned acquisition of Warner Bros. Discovery (WBD) is proceeding apace. It expects to finalize the deal by the end of Q3.
The key findings show that seven in 10 shoppers are likely to trust personalised ads, compared to generic advertising, which is trusted by just a quarter. It also finds that 91% are comfortable sharing transactional data if it leads to more relevant advertising.