Author name: chloeml

Local

Whitepaper reveals 85% of South African consumers hooked on loyalty programmes

Loyalty participation remains firmly entrenched in South African consumer behaviour, with 85% of South Africans actively using loyalty programmes — up from 82% the previous year. While growth has moderated compared to earlier expansionary years, usage remains robust and stable — signalling a mature loyalty market. Check out the most-used programmes in 2025.

Global

How CTV advertising prepped for next-gen reinvention at NewFronts

“I cannot remember a more dynamic time in the industry. Every facet of the business is being reinvented and the days of impressions as a proxy for results are fading. Streaming and CTV are now performance-driven channels, directly accountable for business outcomes,” IAB CEO David Cohen said in a statement.

Global

Is Sprite’s Gen Z play the freshest in the game?

Rolling out across 180 markets, the platform unifies Sprite’s global brand expression under a single banner, spanning a refreshed visual identity, a new sonic branding system, and expanded partnerships across music, basketball, fashion and food

Global

Understanding young news audiences at a time of rapid change

Based on secondary analysis of Reuters Institute research, we present the following key findings that summarise young people’s news attitudes and behaviours, and how they have changed. Key findings are: Social‑first/ Video‑centric/ Creator‑led/ Watch/Listen/ Incidental consumption/ Lower interest/ News avoidance/ AI‑comfortable/ Fairness concerns/ Neutrality scepticism/ Lower trust

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