Author name: chloeml

Global

Mapped: AI adoption rates by country

Key Takeaways:
• The UAE has an AI adoption rate of 64.0%,
the highest globally in 2025.
• Even though the U.S. is a global leader in AI
infrastructure and frontier model development,
it ranks 24th in AI adoption based on analysis
from Microsoft.

Global

Meta tests paid subscriptions

What is happening. Meta is testing new subscriptions across Instagram, Facebook and WhatsApp, offering app-specific premium features while keeping core experiences free. The plans will experiment with different models focused on productivity, creativity and enhanced AI tools.

Global

AI is rewriting the CTV advertising playbook

Generative AI is intensifying the streaming wars as marketers and streamers adopt AI-powered ad products, despite growing consumer distrust. While AI boosts efficiency in connected TV advertising, it also introduces disruptive costs, according to Needham analyst Laura Martin.

Global

Future of Media 2026: competing in the ‘intention economy’

We now have a clearer view of evolving search habits and where AI systems cite from, and marketers are beginning to respond, but keeping pace with the ever-evolving search market is a challenge – the Future of Media 2026 goes deep into the changing nature of visibility and the shift from attention to intention.

Scroll to Top