Super Bowl 2026: Viewership, engagement and ads analysis
Breaking down all the key stats from the big game’s ads, including cost, reach, social engagement and more.
A safer way to manage incentive payouts, rewards and competition prizes
Caxton Media’s engagement company, FoneWorx, is a South African leader in incentive management, loyalty programmes and prize fulfilment. Recognising the growing need for a more secure alternative, FoneWorx developed a robust incentive management system that is transforming how brands manage rewards and payouts.
OpenAI details how ads will work in ChatGPT
OpenAI’s Assad Awan says ChatGPT ads let advertisers reach Free and Go users safely, with relevance and privacy built in.
Google reinvents ads, drives search agentic
“We aren’t just bringing ads to AI experiences in Search; we are reinventing what an ad is,” Srinivasan wrote in a blog post. The shift is turning Search into a tool where ads inspire and answer questions simultaneously.
Mapped: The Global Cost of Living Index 2026
Key Takeaways
• Bermuda is the most expensive place to live in
the world in 2026, with prices 23.5% higher than
New York City.
• Switzerland leads Europe, while Singapore is
the most expensive in Asia.
What is clipping? The performance-based distribution model revolutionizing digital advertising in 2026
It doesn’t look like traditional advertising. It isn’t influencer seeding. And it doesn’t rely on paid media in the usual sense. Instead, clipping is reshaping how brands achieve scale and performance by distributing short-form video through native, creator-driven content, guaranteeing reach while staying invisible to the audience as “marketing.”
Big changes to BEE in South Africa
This review is largely aimed at closing loopholes that are being exploited by bad actors, with BEE increasingly becoming associated with cronyism and corruption. The department also aims to determine whether existing BEE legislation has led to greater participation in the formal economy, or whether the benefits are going to a select few.
10 best Super Bowl commercials 2026, ranked
Musicians from Sabrina Carpenter to mgk appeared in ads for everything from chips to cellphones and beyond.
Why Gen Z is quietly switching off brands that don’t walk the talk
In 2026, brands that will resonate with Gen Z will be those willing to stand for something, even if it costs them something.
Havas Media Network retains Hyundai International assignment
For the 15th year, Havas Media Network has retained its media assignment for Hyundai Motor Group after a review, the companies confirmed late yesterday.