The Marketer’s Toolkit 2026 is a map for making sense of a world that’s rapidly and constantly changing through five macro trends to prepare you for next year and make critical decisions right now – here’s what you need to know.
Publicis CEO Arthur Sadoun criticized Omnicom for reporting organic revenue growth on a gross, rather than net, basis. Speaking at the Morgan Stanley European Tech, Media and Telecom conference, he said comparisons must stop after Omnicom’s Interpublic acquisition and hinted Publicis could switch to gross reporting if Omnicom doesn’t adopt net figures.
At The Media Leader’s Future of Media event in London, host Jack Benjamin spoke with Niel Bornman, CEO of Publicis Media Connected UK. Publicis, the fastest-growing global media group, has restructured for post-pandemic growth, with Bornman discussing how its data-driven model is shaping advertiser focus on performance media.
Interpublic Group cut 800 jobs in Q3, bringing total layoffs this year to about 3,200, and vacated 135,000 square feet of office space as part of ongoing cost-optimisation efforts.
SA’s township economy represents a R900-billion market that continues to challenge assumptions about consumer behaviour and brand loyalty. The 2025 Township Customer Experience (CX) Report, produced by Rogerwilco in partnership with Field & Insights Africa and MoyaApp, reveals an evolving township ecosystem where economic pressure is reshaping how people make choices and what truly drives their allegiance to brands.
In October, South Africa’s Independent Agency Search & Selection Company (IAS) joined 34 global consultancies in London for the AdForum Worldwide Summit 2025.
South Africa’s freelancing scene is evolving — and fast. Venelize de Lange from media update explores current trends, in-demand skills and emerging opportunities for freelancers who want to stay competitive in 2026.
South African marketers are confronting an uncomfortable truth: their most valuable future consumers don’t trust them, don’t watch their ads, and increasingly don’t care about their brands.
Retail research business Trade Intelligence has just launched its new website. www.tradeintelligence.co.za has been completely redesigned to bring strategic insights to a new generation of digital natives.
As inflation pressures bite, price-sensitive consumers are showing less loyalty to big brands. As a consequence, marketers are being forced to rethink retention and redefine ‘value’ in a post-loyalty economy.