“Kantar Media serves a unique and essential role in the media ecosystem – helping advertisers, agencies, media owners and platforms understand how people are consuming media and how best to direct their media investments,” said Read
As the European advertising industry navigates the shift toward a privacy-first digital ecosystem, a new survey finds widespread familiarity with addressability. But true expertise is concentrated in ad tech companies and agencies, with advertisers displaying notable knowledge gaps.
Omnicom has completed its acquisition of Interpublic, forming the world’s largest holding group with more than US$25 billion in combined revenue and a mandate to lead what CEO John Wren calls the “next era†of intelligent, connected growth.
Pepkor, the retail group behind Pep and Ackermans, is exploring plans to launch a new banking venture that could significantly expand access to affordable financial services across South Africa.
Described by Mazda as a ‘first’ for the company, the installation releases real bubbles into the air, designed to evoke feelings of lightness and wonder, aligning with Mazda’s communication strategy focused on human connection, emotion and driving experience.
Financial confidence among South Africans has reached a three-year high, with consumers finally crawling out of “survival modeâ€â€”but more still needs to be done to address long-term struggles.
TikTok has launched TikTok Insiders, an exclusive, application-only programme designed to help South African advertising, digital, and media agencies scale their presence on TikTok with unprecedented speed and clarity.
Each year, the South African Social Media Awards highlight how influencers, brands, and agencies are using digital platforms in new and interesting ways. With a focus squarely on social media work, the awards offer a snapshot of the industry’s direction. These are the 2025 winners.
Ogilvy SA is the Financial Mail AdFocus Awards 2025 Agency of the year.
