How Pinterest SEO works [Infographic]
Check out these pointers from the Giraffe Social Media team, which include key notes on how to maximize your Pins for discoverability and engagement.
PWC report | Youth propel Africa’s E&M sector beyond global benchmarks
Africa’s entertainment and media (E&M) sector is entering a decisive new era—one defined by digital acceleration, youthful audiences, and rapid mobile connectivity. PwC’s Africa Entertainment and Media Outlook 2025–2029 paints a picture of a continent that’s not merely catching up with global trends but actively shaping them
TBWA tops the Effies Awards SA
The Effie Awards South Africa have been announced, with TBWA\Hunt Lascaris and its client, City Lodge Hotel Group, winning the Grand Effie 2025.
Amazon, Google, Microsoft lead loyalty leaders ranking
The recent ranking of loyalty leaders highlights key players in the retail and technology sectors, with Amazon, Google, and Microsoft taking the top spots. This ranking not only reflects their dominance in their respective fields but also underscores the strategies they employ to cultivate and maintain customer loyalty.
New data highlights concerns about the rise of AI
While tech companies promote the benefits of AI, many consumers remain sceptical about its long-term impact. Pew Research’s latest global survey reveals widespread concern about AI and strong support for tighter regulation to ensure its safe use and as you can see in this chart.
The Ad Context Protocol aims to make sense of agentic ad demand
AI ad agents may one day need their own trade group, but for now, industry players have launched the Ad Context Protocol (AdCP) — a consortium setting standards for how AI-driven ad systems negotiate, plan, and execute media campaigns.
California becomes first state to regulate AI companion chatbots
California Governor Gavin Newsom signed a landmark bill on Monday that regulates AI companion chatbots, making it the first state in the nation to require AI chatbot operators to implement safety protocols for AI companions. The law, SB 243, is designed to protect children and vulnerable users from some of the harms associated with AI companion chatbot use.
Values-Driven Marketing: new model helps tap into consumer motivations
Unlocking the value of Values-Driven Marketing introduces a new model and playbook for marketers on how VDM can improve advertising effectiveness. ‘Unlocking the value of Values-Driven Marketing’ outlines how to put customer motivations into action.
Facebook and Instagram users in UK can soon pay to skip ads
Meta is giving UK users a new choice: pay to escape ads or continue using Facebook and Instagram for free with personalised advertising. The move follows recent guidance from the UK’s Information Commissioner’s Office (ICO) and months of engagement with the regulator.
36 Predictions for social media marketing in 2026
It feels like it’s gone by way too fast, but 2025 is almost over, which means that you probably should be mapping out your 2026 marketing plan, in order to ensure that you’re maximizing your opportunities.