A core IAB SA objective is to provide reliable data to grow South Africa’s digital industry. Below are South Africa’s top online publications for October 2025* by monthly pageviews, with a link to explore deeper trend data such as gender, age, and interests.
The final Media and Digital Platforms Market Inquiry report (MDPMI) has been released and underscores how news media is essential for democracy, serving as the cornerstone of public accountability and informed citizens.
MTN surpassed 300 million customers in Q3, growing 5.8% and pushing its share of Africa’s active mobile market to nearly 45%. Vodacom, the continent’s second-largest operator, reported 223.3 million customers.
Caxton has unified its print, digital and The Citizen sales teams under a new group identity called Caxton Media.
Welcome back, social friends! This week brings several updates to social ad campaigns, privacy options and managing time spent on social platforms. Let’s dig a bit deeper to see how these new social tools can help improve your strategy.
Key Takeaways:
• Numbeo’s Global Cost of Living Index
measures the price of goods, services, and rent
relative to New York City (baseline of 100).
• Traditional wealth hubs like Switzerland and
Singapore are the most expensive, while South
Asian nations like India, Pakistan, and
Bangladesh are the cheapest.
Almost half of consumers consider viewing social media videos and streaming services as “watching TV.â€
Radio’s influence on consumer decisions depends more on integration with other channels than on reach, according to a WPP Media and Oxford Saïd Business School study. It found 84% of purchases come from pre-existing brand bias, leaving just 16% open to lower-funnel advertising.
In what appears to be an industry-first shift that will enable advertisers to verify ads served to validated AI agents, ad-fraud filtering service DoubleVerify this morning unveiled the rollout of a new “DV AI Verification” service.
The long-awaited Googlebots are here. On Wednesday, Google announced the full rollout of its agentic AI tools, Ads Advisor and Analytics Advisor. Debuted at Google Marketing Live in May, the bots are now available for all English-language accounts, Google VP Dan Taylor said.