Agencies create specialist units to help marketers’ solve for AI search gatekeepers
Media agencies like Jellyfish, Wpromote, and Kepler are rolling out AI search services to help brands assess how tools like ChatGPT and Gemini represent them.
Google scrapes profit from heavy use of hidden search terms
Google is hiding a growing share of search data from advertisers, with up to 73% of keyword volume obscured in some cases, limiting visibility into ad spend and performance.
DStv’s secret YouTube giant
MultiChoice has released its annual integrated report for the 2024/25 financial year, reporting that the SuperSport YouTube channel has grown to 4.82 million subscribers.
Saving and investing choices of the SA consumer class
BrandMapp 2024 shows that 80% of South Africa’s 13.5 million-strong consumer class – those earning R10k+ monthly – have savings or investments.
South African private sector treads water in June
The S&P Global South Africa Purchasing Managers’ Index (PMI) fell to 50.1, eking out only a sliver of growth, compared with May’s 50.8. Readings above 50 indicate growth in business activity, while below that signals contractions.
Kfm 94.5 adds to lineup and welcomes Grandmaster Ready D: A new era of sound begins
Starting this Friday, Ready D will take over the airwaves with a weekly mix during The Flash Drive with Carl Wastie. He continues to keep the beats rolling with an hour-long set on Saturdays, and a special show on Sunday evenings.
Media, Ogilvy drove WPP’s first half slide
The company’s revised full-year organic revenue decline is now expected to be between 3% and 5%. The second quarter decline alone is between 5.5% and 6%
Marketing results don’t add. They multiply and synergize.
Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid media measurement.
Trust offers competitive edge — but businesses are failing to deliver it
Companies measuring trust as a board-level KPI are over three times more likely to report strong profits—yet only 22% do so—while 60% of consumers trust ads more when placed in or aligned with reputable media, particularly business news.
Jacaranda FM Appoints Nthabeleng Nhlapo as Commercial Manager
“Nthabeleng is an exceptional talent — a strategic thinker with deep industry knowledge and a natural ability to lead and inspire,” says Vuyani Dombo, Managing Director at Jacaranda FM.