Spark Media provides ad solutions for Pretoria advertisers
Pretoria advertisers now have full local print reach thanks to a new Spark Media partnership between Caxton and NisMedia.
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Valuable and credible: MOST Awards survey is live
The MOST survey was released on Friday … and researcher Brad Aigner from Freshly Ground Insights already has 50 completed surveys in hand.
Meta’s reportedly planning to enable fully automated ad campaigns by next year
Meta’s looking to enable fully automated ads by 2026, which will see advertisers activate a campaign by simply inputting their business URL, then letting Meta’s AI creative and targeting systems do the rest.
Just 1.5 seconds is enough for ad recall, new attention study reveals
A new study revealed that 85% of digital ads get less than 2.5 seconds of attention — below the threshold needed to make a lasting impression, says Amplified founder Karen Nelson-Field.
Sharpening its edge, Prime Video quietly rolls out show-level ad-reporting
The offering provides show-level reporting with impressions, CPMs, and content context by title, genre, and rating—bringing rare transparency to a typically opaque streaming landscape.
Ads arrive in Google Artificial Interview Overviews – here’s what they look like
For the first time, ads are appearing directly within Google’s AI Overviews on desktop search, marking a major expansion of monetization within generative search experiences.
Discord enters the Ad arena
Discord’s new opt-in video ads offer brands “guaranteed” attention and access to deeply engaged, interest-driven communities with minimal privacy concerns.
U.S. ad-supported SVOD subscriptions to top 278m by 2029
82% of viewers see streaming ads through a combination of free streaming services, ad-based tiers of subscription streaming services, and vMVPD services that feature ads as part of their live/linear bundles of channels.
MRC, IAB Release Attention Measurement Guidelines Draft
Ad industry media ratings watchdog the MRC and the Attention Measurement Taskforce of the IAB this morning released joint official guidelines for the burgeoning media attention measurement marketplace for public comment through July 12.
Linear ad spend grew in Q1 despite economic uncertainty: iSpot
While streaming continues to make gains, the increase in linear spend during the period, even despite a decline in impressions, signals a sharper focus by marketers on quality outcomes.