Despite increasing regulatory volatility – as regulators and governments’ appetites for intervening in the online economy grow – digital advertising remains strong but headwinds are growing.
In a test, ad-tech company Utiq’s ID delivered over 90% of impressions in non-Chrome browsers.
The report – “Positivity Performs: Ad Environments’ Critical Role in Media Planning†– reveals that people’s perception of their experience on a social platform matters: platforms that are viewed as positive can be up to 94% more impactful in driving purchases when compared to non-positive spaces.
the 2025 report provides the latest updates on streaming behaviours by diving deeper into device and platform usage, the importance of quality content and the continued growth of ad-supported options.
Google has reported the results of an experiment it ran which removed news from search results for 1% of users for 2.5 months in eight* markets in Europe — claiming the results show that news is essentially worthless to Google’s ad business.
Google Performance Max (PMax) and the coterie of other AI-based ad platforms, including Meta Advantage+ Shopping Campaigns (ASC) and, more recently, Amazon Performance Plus, have taken hold in the past couple years.
“It’s a step in the right direction. It helps to show that there are innovations, and advancements happening in the space,†said Naomi Smolevitz, a director at the giant media agency OMD.
Apple, Amazon, Google, Microsoft, Meta and others are racing to build and release AI agents that will discover, search, and purchase products and services for consumers.
Starting May 12, YouTube will show viewers more mid-roll ads at natural break points, “like pauses and transitions,†and fewer ads “in the middle of a sentence or action sequence,†where they may feel interruptive or cause viewers to abandon the video they are watching.
On Sunday, the search giant switched from enabling cookies to so-called digital fingerprinting allowing advertisers and data brokers to collect consumer data based on internet users’ activities across web browsers, online sessions and often multiple devices.