MultiChoice invests millions into one major competitive advantage
Local content is one of MultiChoice’s big competitive advantages over international players like Netflix, and it is investing millions to maintain this lead.
advantage
Google Ads to show ads in the top ads position, also in the bottom ads position
Google said it updated its unfair advantage policy to allow for this and says this is not considered double serving.
Meta streamlines Advantage+ catalog ad targeting, pushes automated options
Meta’s removal of manual Audience Types targeting from Advantage+ catalog ads signals a major shift toward AI-driven ad targeting.